A framework for optimising your Growth Engine
In a recent post on my blog titled 4 stages of growth hacking, I make the point that optimising your Growth Engine is often an overlooked step of the Growth process. Without having an optimised growth...
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How to create a Growth Engine for your SaaS product
These days we have more access to great information on marketing our SaaS products than ever before. People like Sean Ellis, Neil Patel, Chris Hexton, Peep Laja and many others choose to share their...
View ArticleHow to use behavioural psychology to improve your content marketing
I am a big fan of the Content Marketing being done by the guys over at Buffer. I think they create some great content and I have personally learnt a lot from them about happiness, productivity and...
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The Hail Mary Offer: How To Turn Bounces Into Customers
You’ve worked so hard. You’ve written an incredible post. You know your audience will be delighted, as your post has heaps of actionable ideas on how they can make their lives better. You’ve even...
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Why your content marketing should be like a rock concert
Late last month, I was fortunate to take some time off to head up to Splendour In The Grass in Byron Bay with a few friends. It was quite the event, with 40,000+ people all converging in one bigass...
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What really happens when you get featured in Buffer’s recommended content...
I have to hand it to the guys at Buffer, the recommended content section was a genius play. Not only did they create a feature that has probably tripled product usage, but they created a content...
View Article5 reasons to ditch the PDF eBook from your content marketing
The PDF eBook has been a staple of content marketing for a very long time, and for good reason too. It’s a great lead or subscriber magnet to offer people, and when done right it can significantly...
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How to manage and run a content marketing machine for your B2B SaaS company
Content marketing can be an incredibly successful approach to customer acquisition for B2B SaaS companies. And there is a lot of content out there that can teach you how to do it effectively as well,...
View ArticleHow to use the V2MOM framework to align and inspire your B2B SaaS marketing team
Just a few months into my stint at Campaign Monitor, a new CEO joined to lead the company. That CEO was a guy named Alex Bard. Alex co-founded the well-known SaaS company Desk.com before selling it to...
View ArticleHow to Define the Go-To Market Strategy for Your B2B SaaS Company
I’ve been fortunate to work in a number of SaaS businesses in my career. Some of them, like InVision and SafetyCulture, seemed to just grow naturally without any help. Sure adding sales & marketing...
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